From the public vidstreams to the avatar blackrooms on the darkmesh, fame and infamy abound.
Becoming the latest vidstream spokesmodel gives a fleeting pass at fame, having any kind of reputation or ability to maintain a public persona is what keeps it.
Corporations have been happy to turn to those with reputation from criminal activities, and whole street gangs have ended up promoting the latest energy drink or fast food brand.
The infamy of the datamesh can be just as fickle and fleeting, but the biggest superstar deckjockeys and data warriors still pull an audience.
Whilst once people thrilled to the concept of eSports, joining blackroom meshcasts showing live system probing and hacking is what helps greener deckers to get their start if they can avoid the authorities long enough to log in.